OUR MISSION
The Original African Concept Store
South African concept store Merchants on Long celebrates and promotes the best of what the African continent has to offer. Opened in 2010, the store has evolved into an international platform for both emerging and established brands from around the continent, including award-winning brands Maxhosa Africa, Sindiso Khumalo, Lukhanyo Mdingi, Rich Mnisi and MmusoMaxwell. All brands stocked at Merchants are vetted for their strong sustainable and ethical commitments.
A BRIEF HISTORY
34 LONG STREET
A treasure trove of African design, Merchants on Long was originally housed in its iconic and historic 34 Long Street building in Cape Town. Designed by architect Anthony M. De Witt and restored by Merchants to bring it back to its former glory, the building remains a strong inspiration for the brand.
POP UP STORE
BURLINGTON ARCADE
Since September 2022, you can find us at Burlington Arcade. Our new home in London is the best way to discover our vibrant curation of African design. Whether it be for shopping or enjoying one of our festive events, you are always welcome!