By Sumendra Chetty | 3 Feb 2020
Sustainability has become more marketing tool and T-shirt slogan than truth. Not so with Lemlem, one of the first social good fashion brands founded by supermodel, actress, maternal health advocate, non-profit founder and designer, Liya Kebede.
Kebede started Lemlem after a trip to her native country of Ethiopia. Cotton has been an important part of Ethiopian tradition for centuries.
Lemlem isn’t just about creating sustainability for the environment and the materials.
“I think if you can enable people [to make money themselves], it’s much more sustainable,” Kebede told Fashionista. “We’re enabling people, we’re hiring, we’re employing, we’re skill-building, and then they go on and help their families and send their kids to school. We can break the chain of poverty that way. And also, we want to change the idea that people have of what Africa is. We’re saying, look at these beautiful pieces we’re making there.”