This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Subscribe to our newsletter to know about exclusive launches!

THE ORIGINAL AFRICAN CONCEPT STORE

Our Mission

Celebrating African Design

Founded in 2010 in Cape Town, Merchants on Long is one of the first concept stores dedicated to African design. Also known as the home of African fashion, our curation mixes vibrant emerging and established brands from the continent.
Everything we stock is made in Africa with a focus on brands vetted for their strong sustainable and ethical commitments.

Official sponsor of the Victoria and Albert Museum’s exhibition Africa Fashion.

SHOP OUR LATEST ARRIVALS FROM SOUTH AFRICA

SHOP OUR LATEST ARRIVALS FROM SOUTH AFRICA

“MADE IN AFRICA WITH AN INTERNATIONAL FEEL” - Suzy Menkes

Elevate Your Space

Make A Statement

Shop by designer

A curated selection of ground-breaking African designers

Your Bag

No more products available for purchase

Your bag is currently empty.

Shop Now