Merchants on Long is an acclaimed African concept store which celebrates and promotes the best of what the African continent has to offer. Discover this curated platform of designers at SHOP 6139 at the V&A Waterfront, Cape Town, South Africa.
NOW OPEN: Discover & shop the best in Luxury African fashion at Merchants on Long at the V&A Waterfront, Shop 6139. Our doors are open for trading from Monday – Sunday from 9am – 9pm.
Merchants on Long is an acclaimed African concept store, which celebrates and promotes the best of what the African continent has to offer. Founded in 2010, with the aim of filling a void of boutiques showcasing luxury African brands. The destination store provides a platform for both emerging and established brands from around the continent. All brands stocked at Merchants are ethically made and sourced on the African continent as well as being vetted for their quality, design, and sustainable practices.
A brief history
AFRICA'S FIRST CONCEPT STORE
A celebration of diverse Pan African design, Merchants on Long serves as a platform of carefully curated luxury and handmade brands that are all sourced and made in Africa.
Merchants is also home to the ethical African luxury handbag
and accessories line Okapi.
MERCHANTS ON LONG WAS BORN
Having been home to several businesses including an art gallery and a high-end Merchant’s store, Merchants on Long re-opened its doors on the 10th October 2010 as Africa’s first concept store.
HOW OUR STORE GOT ITS LOOK
The Gibson family commissioned Anthony de Witt to erect its now famous terracotta façade, imported from Edinburgh to Cape Town in 1903.
HOW OUR STORE GOT ITS FAMOUS STREET NAME
Merchants on Long is located on Long Street, which was originally known as De Derde Berg Dwars Straat (The Third Road Parallel to the Mountain). It was not until 1790 that it took it’s now famous name.
Browse our favourite designers
Luxurious, artisanal handbags and accessories
Entirely handmade in South Africa from locally sourced materials. A simple approach to creating honest and sustainable job opportunities and skills growth locally. Built to last a lifetime.
Read our favourite blogs
In anticipation of the soon to be opened Merchants on Long at the V&A Waterfront …
Full of the latest products, brands, exclusive offers & news from our African designers.