THE ORIGINAL AFRICAN CONCEPT STORE
Celebrating African Design
Founded in 2010 in Cape Town, Merchants on Long is one of the first concept stores dedicated to African design. Also known as the home of African fashion, our curation mixes vibrant emerging and established brands from the continent.
Everything we stock is made in Africa with a focus on brands vetted for their strong sustainable and ethical commitments.
Official sponsor of the Victoria and Albert Museum’s exhibition Africa Fashion.