Made In Africa With Love

The best in luxury African fashion

Find your style

A curated platform for designers from around the continent.

Merchants on Long houses the best of African design alongside inhouse designer collaborations and Merchants’ very own lifestyle brand.

Everything you discover in Merchants on Long has been produced in Africa.

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Merchants On Long

A brief history

Featured Designers

Browse our favourite designers

Browse Our Okapi Store

Luxurious, artisanal handbags and accessories

Entirely handmade in South Africa from locally sourced materials. A simple approach to creating honest and sustainable job opportunities and skills growth locally. Built to last a lifetime.

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Merchants On Long Blog

Read our favourite blogs

Lemlem: Ethical Fashion

Sustainability has become more marketing tool and T-shirt slogan than truth. Not so with Lemlem, …

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Lukhanyo Mdingi in conversation

Having only established his label in 2015, Lukhanyo Mdingi has already made waves both locally …

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